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Partner Communications Company
Partner Communications Company Ltd. (operating under the Orange brand name) is a mobile network operator, internet Wi-Fi and fixed telephony service provider in Israel.
The company’s shares are traded on NASDAQ and the Tel Aviv Stock Exchange, where it is a constituent of the TA-25 Index; since August 2009, Scailex Corporation (owned by businessman Ilan Ben Dov) controls 51% of its shares.
==History==
Partner was founded in 1999 and was the third mobile network operator to enter the Israeli market, competing with the two incumbent operators - Cellcom (Founded 1994) and Pelephone (Founded 1986). When it was announced that the Ministry of Telecommunication would grant a third cellular network license it was thought that there is no room for another company; hence only two companies responded to the tender: Partner, and a group called "Tapuz". After losing its bid, Tapuz (which incidentally means "Orange" in Hebrew) became a part of Partner.
When it started operating in 1999, Partner was the first GSM cellular network in Israel (the others were using CDMA, TDMA, or iDEN technologies at that time), it allowed Israeli consumers to use their phones in other locations in the world with a similar network. The network was branded under the name "Orange" which was an international brand registered under the name of Hutchison Whampoa Hong-Kong, which was the major initial investor in the company.〔(Orange CEO Backtracks on Cutting Israel Ties )〕 The successful launch and promotion of the Orange brand is considered one of the best advertising efforts undertaken in Israel.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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